The facade project of the TSUM building in Krasnodar is linked to one of our current design projects for a high fashion boutique Excelsior Fashion Group. Although the building is not yet considered historic, Art Studio HOUSE has tried to maintain the appearance of the original roof installation, as well as to adapt the window displays on the first floor and advertising signs on the second, adding them a modern touch. A real mix between past, present, and future, combining such famous Fashion Maisons as Christian Dior, Gucci, Valentino, Prada, and many others.